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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Yoon, Hye Jin"
~subject:"Markenführung"
~subject:"Werbung"
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Markenführung
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Advertising
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Advertising effects
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Cognition
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Emotion
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Gender
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Geschlecht
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Humor
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Public services
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Savings
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Social Marketing
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Social marketing
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Yoon, Hye Jin
Torres, Ivonne M.
3
Evans, Nathaniel J.
2
Luna-Nevarez, Cuauhtemoc
2
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1
Akhavan, Roya
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Beerli-Palacio, Asunción
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of social marketing : JSOCM
1
Kelley School of Business Research Paper
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ECONIS (ZBW)
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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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2
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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