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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Humor
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Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
SpringerLink / Bücher
7
Infocomics
5
Journal of business and psychology
5
Frankfurter Allgemeine Buch
4
Journal of business research : JBR
4
Journal of managerial psychology
4
Journal of marketing communications
4
Leadership & organization development journal
4
Australian journal of management
3
Health marketing quarterly
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Journal of pragmatics : an interdisciplinary journal of language studies
3
Litzelstetter Libellen
3
Marketing intelligence & planning
3
Organization : the critical journal of organization, theory and society
3
Academy of Management journal : AMJ
2
Advertising and violence : concepts and perspectives
2
Asian business & management
2
Department of Economics working paper
2
European journal of marketing : EJM
2
Fischer
2
Forschungsgruppe Konsum und Verhalten
2
Harvard business review : HBR
2
Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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Journal of consumer behaviour : an international research review
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Journal of management & organization : JMO
2
Journal of managerial issues : JMI
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Kelley School of Business Research Paper
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Litzelstetter Libellen / Ziemlich neue Folge
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Management communication quarterly : an international journal
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ECONIS (ZBW)
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
3
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
4
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
5
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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