//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Cohen, Justin"
~subject:"Markenartikel"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenpsychologie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Social Web
Advertising
1
Advertising and brand recall
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Co-branding
1
Competitive interference
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cohen, Justin
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Ajiboye, Tolu
1
Alhidari, Abdullah
1
Alpert, Frank
1
Arnone, Laurent
1
Ashman, Rachel
1
Baghi, Ilaria
1
Balasubramanian, Siva Kumar
1
Baltas, George
1
Bassiouni, Dina H.
1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bogaert, Julie
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Brady, Mairead
1
Brandão, Amélia
1
Brandão, Sofia
1
Breitsohl, Jan
1
Brown, Mark
1
Brown, Stephen
1
Bucklin, Randolph E.
1
Cadario, Romain
1
Casteran, Gauthier
1
Chen, Ming
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
Claffey, Ethel
1
more ...
less ...
Published in...
All
Journal of customer behaviour
Marketing letters : a journal of research in marketing
International journal of market research : JMRS ; the journal of the Market Research Society
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->