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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Product research : the art and science behind successful product launches"
~subject:"Social Web"
~type_genre:"Case study"
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Journal of customer behaviour
Product research : the art and science behind successful product launches
Digital and social media marketing : a results-driven approach
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Customer-centric marketing strategies : tools for building organizational performance
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of social media management : value chain and business models in changing media markets
1
Intelligent information systems
1
Interaktives Marketing
1
International journal of electronic customer relationship management : IJECRM
1
Management for professionals
1
Measuring business excellence : the journal of organizational performance management
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Organisationskommunikation online : Grundlagen, Praxis, Empirie
1
Psychology & marketing
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Redline / Wirtschaft
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Redline Wirtschaft
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Strategic market creation : a new perspective on marketing and innovation management
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Strategic uses of social media for improved customer retention
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User experience-driven wireless services development
Park, Jee Y.
;
Mandyam, Giridhar D.
- In:
Product research : the art and science behind …
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003977214
Saved in:
2
Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
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