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~isPartOf:"Journal of customer behaviour"
~person:"Alpert, Frank"
~person:"Ashman, Rachel"
~person:"Menon, Balakrishnan"
~subject:"Brand management"
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The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
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