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~isPartOf:"Journal of customer behaviour"
~person:"Balasubramanian, Siva Kumar"
~subject:"Markenartikel"
~subject:"Perception"
~subject:"Social Web"
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Journal of customer behaviour
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The journal of product & brand management
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Reflections on emotional attachment to brands : brand romance and brand love
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009758537
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