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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of fashion marketing and management"
~person:"Jin, Dawei"
~subject:"Brand"
~subject:"Virales Marketing"
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Journal of economic behavior & organization : JEBO
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of fashion marketing and management
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A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems
Goh, Tiong-Thye
;
Yang, Bing
;
Dai, Xin
;
Jin, Dawei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011735119
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