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~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of media business studies"
~person:"Lacasa-Mas, Ivan"
~subject:"Media industries"
~subject:"Mediale Berichterstattung"
~subject:"Mediennutzung"
~subject:"Mediensektor"
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Lacasa-Mas, Ivan
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Journal of economic behavior & organization : JEBO
Journal of media business studies
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Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
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