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~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Christopoulos, George
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Enkawa, Takao
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Frank, Björn
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Journal of economic psychology : research in economic psychology and behavioral economics
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
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Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
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Qualitative market research : an international journal
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Journal of business ethics : JOBE
30
European journal of marketing
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ECONIS (ZBW)
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1
N400 correlate of brand associations
Gorin, Aleksei
;
Nedelko, Anastasia
;
Kosonogov, Vladimir
; …
- In:
Journal of economic psychology : research in economic …
90
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013399823
Saved in:
2
The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of economic psychology : research in economic …
51
(
2015
),
pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
Saved in:
3
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
4
Paying for no reason? : (Mis-)perceptions of product attributes in separate vs. joint product evaluation
Christopoulos, George
;
Kokkinaki, Flora
;
Harvey, Nigel
; …
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
5
,
pp. 857-864
Persistent link: https://www.econbiz.de/10009388039
Saved in:
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