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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Pairwise normalization : a neuroeconomic theory of multi-attribute choice
Landry, Peter
;
Webb, Ryan
- In:
Journal of economic theory
193
(
2021
),
pp. 1-64
Persistent link: https://www.econbiz.de/10012807167
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Value computation and modulation : a neuroeconomic theory of self-control as constrained optimization
Brocas, Isabelle
;
Carrillo, Juan D.
- In:
Journal of economic theory
198
(
2021
),
pp. 1-51
Persistent link: https://www.econbiz.de/10012818843
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