//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"He, Wei"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Personalization"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Credibility
1
Glaubwürdigkeit
1
Internet marketing
1
Online retailing
1
Online review
1
Online-Handel
1
Online-Marketing
1
Peripheral cues
1
Personalisierung
1
Personalization
1
Review helpfulness
1
Social Web
1
Social media
1
Social web
1
Source credibility
1
Virales Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
He, Wei
Allred, Anthony
1
Amos, Clinton
1
Chang, Ludwig M. K.
1
Chen, Yen-liang
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
Hsu, Po-Tze
1
Hu, Hsiao-Wei
1
King, Skylar
1
Kolbe, Diana
1
La, Liqing
1
Lobsang, Tashi
1
Mundel, Juan
1
Nakayama, Makoto
1
Ng, Raine
1
Paucar Caceres, Alberto
1
Prendergast, Gerard P.
1
Ren, Qun
1
Sandiford, Peter
1
Tran, Thomas
1
Ventre, Ivan
1
Wan, Yun
1
Wright, Gillian
1
Xu, Feifei
1
Yin, Guopeng
1
Zhang, Lixuan
1
Zhang, Richong
1
Zhen, Feng
1
Zhu, Ling
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of international consumer marketing
Journal of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->