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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Kolbe, Diana"
~subject:"Viral marketing"
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Viral marketing
Confidence
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Perceived usefulness of online reviews
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Journal of electronic commerce research : JECR
Journal of international consumer marketing
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The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
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