//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing communications"
~person:"Chen, Yen-liang"
~person:"King, Skylar"
~subject:"Personalization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Personalization
Data Mining
2
Data mining
2
Personalisierung
2
Viral marketing
2
Virales Marketing
2
Aristotle's modes of persuasion
1
Confidence
1
Consumer behaviour
1
Internet marketing
1
K-means
1
Konsumentenverhalten
1
Normalized google distance
1
Online retailing
1
Online reviews
1
Online-Handel
1
Online-Marketing
1
Opinion mining
1
Product information
1
Produktinformation
1
Sentiment analysis
1
Vertrauen
1
online review persuasion
1
online review trust
1
online review usefulness
1
review valence effects
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Yen-liang
King, Skylar
Allred, Anthony
1
Amos, Clinton
1
Clare, Carl J.
1
He, Wei
1
Hsu, Po-Tze
1
Hu, Hsiao-Wei
1
Nakayama, Makoto
1
Paucar Caceres, Alberto
1
Sandiford, Peter
1
Tran, Thomas
1
Wan, Yun
1
Wright, Gillian
1
Yin, Guopeng
1
Zhang, Lixuan
1
Zhang, Richong
1
Zhu, Ling
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of marketing communications
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
2
A novel approach to rate and summarize online reviews according to user-specified aspects
Hu, Hsiao-Wei
;
Chen, Yen-liang
;
Hsu, Po-Tze
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 132-152
Persistent link: https://www.econbiz.de/10011487666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->