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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing communications"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
16
Personalisierung
14
Consumer behaviour
8
Konsumentenverhalten
8
Online retailing
7
Online-Handel
7
Virales Marketing
7
Internet marketing
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personalization
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2000-2008
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He, Wei
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Journal of electronic commerce research : JECR
Journal of marketing communications
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
2
International journal of market research
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internet policy review : journal on internet regulation
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Journal of consumer marketing
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Journal of strategic marketing
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MIS quarterly
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ECONIS (ZBW)
7
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
4
A novel approach to rate and summarize online reviews according to user-specified aspects
Hu, Hsiao-Wei
;
Chen, Yen-liang
;
Hsu, Po-Tze
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 132-152
Persistent link: https://www.econbiz.de/10011487666
Saved in:
5
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
6
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
7
Helpful or unhelpful : a linear approach for ranking product reviews
Zhang, Richong
;
Tran, Thomas
- In:
Journal of electronic commerce research : JECR
11
(
2010
)
3
,
pp. 220-230
Persistent link: https://www.econbiz.de/10008841297
Saved in:
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