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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Azar, Salim L."
~subject:"Internet marketing"
~subject:"Social relations"
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Journal of electronic commerce research : JECR
Journal of marketing management : MM
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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