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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Social relations"
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Search: subject_exact:"Online community"
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Internet marketing
Social relations
Social Web
200
Social web
200
Consumer behaviour
104
Konsumentenverhalten
104
Brand management
81
Markenführung
81
Online-Marketing
79
Brand image
48
Markenimage
48
Beziehungsmarketing
40
Relationship marketing
40
Viral marketing
40
Virales Marketing
40
Social media
30
Brand
28
Markenartikel
28
social media
25
Social network
21
Soziales Netzwerk
21
Customer integration
20
Kundenintegration
20
E-commerce
19
Electronic Commerce
19
Online retailing
18
Online-Handel
18
Virtual reality
14
Virtuelle Realität
14
Advertising effects
13
Werbewirkung
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing management
11
Marketingmanagement
11
Soziale Beziehungen
9
Social capital
8
Sozialkapital
8
Web 2.0 technologies
8
Web 2.0-Technologien
8
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English
85
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Dessart, Laurence
3
Wirtz, Bernd W.
3
Calder, Bobby J.
2
Carlson, Jamie
2
De Vries, Natalie Jane
2
Göttel, Vincent
2
Luo, Xin
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Sashittal, Hemant Chaitanya
2
Veloutsou, Cleopatra
2
Wang, Ye
2
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anderson, Helén
1
Andrews, Lynda
1
Azar, Salim L.
1
Bai, Lijuan
1
Banerjee, Snehasish
1
Bianchi, Constanza
1
Bigné Alcañiz, J. Enrique
1
Breitsohl, Jan Christian
1
Buil, Isabel
1
Butt, Osama J.
1
Büttner, Marion
1
Carlson, Jeffrey R.
1
Chadwick, Simon
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Chen, Shengjun
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Chua, Alton Y. K.
1
Chun, Wootae
1
Cooper, Tony
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
Journal of marketing communications
60
International journal of advertising : the review of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of management information systems : JMIS
46
Business horizons
45
The journal of product & brand management
45
Journal of internet commerce
43
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
36
Electronic commerce research
34
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
International journal of business information systems : IJBIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
28
Journal of marketing
28
Journal of strategic marketing
28
Journal of travel and tourism marketing
27
SpringerLink / Bücher
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of the Academy of Marketing Science
24
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ECONIS (ZBW)
85
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21
Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin
;
Wang, Ye
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
Saved in:
22
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
23
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
24
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
Saved in:
25
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
26
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
27
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
28
Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi
;
Shih, Sheng-Pao
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
Saved in:
29
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
30
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
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