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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Social relations"
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Search: subject_exact:"Online community"
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Internet marketing
Social relations
Social Web
200
Social web
200
Consumer behaviour
104
Konsumentenverhalten
104
Brand management
81
Markenführung
81
Online-Marketing
79
Brand image
48
Markenimage
48
Beziehungsmarketing
40
Relationship marketing
40
Viral marketing
40
Virales Marketing
40
Social media
30
Brand
28
Markenartikel
28
social media
25
Social network
21
Soziales Netzwerk
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Customer integration
20
Kundenintegration
20
E-commerce
19
Electronic Commerce
19
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Online-Handel
18
Virtual reality
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Virtuelle Realität
14
Advertising effects
13
Werbewirkung
13
Customer satisfaction
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Kundenzufriedenheit
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Marketing management
11
Marketingmanagement
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Soziale Beziehungen
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Social capital
8
Sozialkapital
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85
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Dessart, Laurence
3
Wirtz, Bernd W.
3
Calder, Bobby J.
2
Carlson, Jamie
2
De Vries, Natalie Jane
2
Göttel, Vincent
2
Luo, Xin
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Sashittal, Hemant Chaitanya
2
Veloutsou, Cleopatra
2
Wang, Ye
2
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Anderson, Helén
1
Andrews, Lynda
1
Azar, Salim L.
1
Bai, Lijuan
1
Banerjee, Snehasish
1
Bianchi, Constanza
1
Bigné Alcañiz, J. Enrique
1
Breitsohl, Jan Christian
1
Buil, Isabel
1
Butt, Osama J.
1
Büttner, Marion
1
Carlson, Jeffrey R.
1
Chadwick, Simon
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Chen, Shengjun
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Chua, Alton Y. K.
1
Chun, Wootae
1
Cooper, Tony
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
Journal of marketing communications
60
International journal of advertising : the review of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of management information systems : JMIS
46
Business horizons
45
The journal of product & brand management
45
Journal of internet commerce
43
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
36
Electronic commerce research
34
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
International journal of business information systems : IJBIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
28
Journal of marketing
28
Journal of strategic marketing
28
Journal of travel and tourism marketing
27
SpringerLink / Bücher
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of the Academy of Marketing Science
24
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ECONIS (ZBW)
85
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61
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
62
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
63
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
64
Content analysis of social media : a grounded theory approach
Lai, Linda S. L.
;
To, W. M.
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011296854
Saved in:
65
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
66
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
67
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
68
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
69
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
70
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
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