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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Social relations"
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Internet marketing
Online retailing
Social relations
Social Web
132
Social web
132
Consumer behaviour
76
Konsumentenverhalten
76
Brand management
64
Markenführung
64
Online-Marketing
57
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42
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Beziehungsmarketing
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Wirtz, Bernd W.
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2
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Journal of electronic commerce research : JECR
The journal of brand management : an international journal
Journal of business research : JBR
220
Journal of retailing and consumer services
130
International journal of internet marketing and advertising : IJIMA
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Technological forecasting & social change : an international journal
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Information systems research : ISR
60
Journal of marketing communications
60
Journal of management information systems : JMIS
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of hospitality management
55
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
52
Tourism management : research, policies, practice
52
Electronic commerce research
48
Business horizons
45
The journal of product & brand management
45
International journal of electronic marketing and retailing : IJEMR
44
Cogent business & management
42
International journal of business information systems : IJBIS
37
International journal of technology marketing : IJTMkt
35
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of strategic marketing
34
Marketing intelligence & planning
33
International journal of contemporary hospitality management
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
SpringerLink / Bücher
30
International journal of electronic commerce : IJEC
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
Psychology & marketing
29
Journal of marketing management : MM
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Springer eBook Collection
26
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ECONIS (ZBW)
69
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
8
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
9
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
10
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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