//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~language:"eng"
~language:"mkd"
~language:"nor"
~language:"ron"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Schnabel, Claus"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Globalization"
~subject:"Kapitaleinkommen"
~subject:"Product placement"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Germany
Globalization
Kapitaleinkommen
Product placement
Wirkungsanalyse
Konsumentenverhalten
4
Advertising effects
2
Online reviews
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Customer satisfaction
1
Expert review
1
Fantasy games
1
Film industry
1
Filmwirtschaft
1
Game theory
1
In-game advertising
1
Inconsistent content
1
Interactivity
1
Internet marketing
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Perceived usefulness
1
Product Placement
1
Prominence
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Aufsatzsammlung
Bibliography included
Book section
Collection of articles of several authors
Übersichtsarbeit
Language
All
English
Macedonian
Norwegian
Romanian
Author
All
Laroche, Michel
Pelsmacker, Patrick de
Schnabel, Claus
Dens, Nathalie
4
Luo, Xin
4
Singh, Nitish
3
Ye, Qiang
3
Alhorr, Hadi S.
2
Chen, Charlie C.
2
Fang, Bin
2
Forsythe, Sandra
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Lu, Qi
2
Peng, Zeyu
2
Prybutok, Victor R.
2
Song, Peijian
2
Teo, Hock-hai
2
Wang, Yonggui
2
Zhang, Zhe
2
Abdullah, ABM
1
Alhouti, Sarah
1
Aparicio-Valverde, Mireia
1
Archer, Norman P.
1
Bai, Lijuan
1
Balasubramanian, Siva Kumar
1
Bartikowski, Boris P.
1
Becerra, Enrique P.
1
Berresheim, Patrick
1
Bieliková, Mária
1
Bigné Alcañiz, J. Enrique
1
Brengman, Malaika
1
Brettel, Malte
1
Cai, Jingxuan
1
Cai, Shun
1
Cauberghe, Verolien
1
Cha, Jiyoung
1
Chan, S Fiona
1
Chang, Chia-ling
1
Chang, Chun-Ming
1
Chang, Nai-Yun
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Journal of business research : JBR
35
Jahrbücher für Nationalökonomie und Statistik
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Industrial relations : a journal of economy & society
5
Small business economics : an entrepreneurship journal
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of retailing and consumer services
4
Economics letters
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of labor research
3
The journal of brand management : an international journal
3
Applied economics letters
2
British journal of industrial relations : BJIR ; an international journal of employment relations
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
IZA journal of European Labor Studies
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kyklos : international review for social sciences
2
Labour : review of labour economics and industrial relations
2
Marketing and multicultural diversity
2
Oxford economic papers
2
Schmollers Jahrbuch : journal of contextual economics
2
A common currency area - a fragmented area for wages?
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economics quarterly
1
Contemporary economics
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
East-West review of labor law & social policy
1
Economies : open access journal
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurship in the region
1
European journal of industrial relations
1
European journal of marketing : EJM
1
German industrial relations under the impact of structural change, unification and European integration
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->