//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~language:"eng"
~language:"mkd"
~language:"nor"
~language:"ron"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Schnabel, Claus"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Globalization"
~subject:"Kapitaleinkommen"
~subject:"Product placement"
~subject:"Wirkungsanalyse"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Germany
Globalization
Kapitaleinkommen
Product placement
Wirkungsanalyse
Konsumentenverhalten
4
Advertising effects
2
Online reviews
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Customer satisfaction
1
Expert review
1
Fantasy games
1
Film industry
1
Filmwirtschaft
1
Game theory
1
In-game advertising
1
Inconsistent content
1
Interactivity
1
Internet marketing
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Perceived usefulness
1
Product Placement
1
Prominence
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Macedonian
Norwegian
Romanian
Author
All
Laroche, Michel
Pelsmacker, Patrick de
Schnabel, Claus
Dens, Nathalie
4
Luo, Xin
4
Singh, Nitish
3
Ye, Qiang
3
Alhorr, Hadi S.
2
Chen, Charlie C.
2
Fang, Bin
2
Forsythe, Sandra
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Lu, Qi
2
Peng, Zeyu
2
Prybutok, Victor R.
2
Song, Peijian
2
Teo, Hock-hai
2
Wang, Yonggui
2
Zhang, Zhe
2
Abdullah, ABM
1
Alhouti, Sarah
1
Aparicio-Valverde, Mireia
1
Archer, Norman P.
1
Bai, Lijuan
1
Balasubramanian, Siva Kumar
1
Bartikowski, Boris P.
1
Becerra, Enrique P.
1
Berresheim, Patrick
1
Bieliková, Mária
1
Bigné Alcañiz, J. Enrique
1
Brengman, Malaika
1
Brettel, Malte
1
Cai, Jingxuan
1
Cai, Shun
1
Cauberghe, Verolien
1
Cha, Jiyoung
1
Chan, S Fiona
1
Chang, Chia-ling
1
Chang, Chun-Ming
1
Chang, Nai-Yun
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Discussion paper series / IZA
51
IZA Discussion Papers
51
Diskussionspapiere / Friedrich-Alexander-Universität, Lehrstuhl für Arbeitsmarkt- und Regionalpolitik
45
Diskussionspapiere
39
Journal of business research : JBR
35
Discussion Papers / Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg
23
IZA Discussion Paper
23
Arbeitsbericht / Universität Lüneburg, Fachbereich Wirtschafts- und Sozialwissenschaften
16
IWQW discussion paper series
13
IWQW Discussion Papers
11
University of Lüneburg Working paper series in economics
10
Working Paper Series in Economics
9
FAU discussion papers in economics
8
Jahrbücher für Nationalökonomie und Statistik
8
IWQW Discussion Paper Series
7
Diskussionspapiere / Friedrich-Alexander-Universität Erlangen-Nürnberg, Lehrstuhl für VWL, insbes. Arbeitsmarkt- und Regionalpolitik
6
IAB discussion paper : Beiträge zum wissenschaftlichen Dialog aus dem Institut für Arbeitsmarkt- und Berufsforschung
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
FAU Discussion Papers in Economics
5
Industrial relations : a journal of economy & society
5
Small business economics : an entrepreneurship journal
5
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of retailing and consumer services
4
Applied economics letters
3
Economics letters
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of labor research
3
The journal of brand management : an international journal
3
BGPE discussion paper : Bavarian graduate program in economics
2
British journal of industrial relations : BJIR ; an international journal of employment relations
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Diskussionspapiere / Fachbereich Wirtschaftswissenschaften, Universität Hannover
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
IAB-Discussion Paper
2
IZA journal of European Labor Studies
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
3
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->