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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Autonomie"
~subject:"Brand image"
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Search: subject:"user generated content"
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Autonomie
Brand image
Social Web
6
Social web
6
Internet marketing
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Online-Marketing
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Viral marketing
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Virales Marketing
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Consumer behaviour
3
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User generated content
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Amazon.com
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Dens, Nathalie
1
Farzana Quoquab
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Jihad Mohammad
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Li, Yibai
1
Main, Naser Alolayyan
1
Pelsmacker, Patrick de
1
Thurasamy Ramayah
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Journal of electronic commerce research : JECR
The journal of product & brand management
4
International journal of technology marketing : IJTMkt
3
Journal of marketing
3
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of destination marketing & management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Tourism management : research, policies, practice
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Gabler research / Innovatives Markenmanagement
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of electronic business : IJEB
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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International review on public and non-profit marketing
1
Journal of business & entrepreneurship : JBE
1
Journal of consumer marketing
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Journal of customer behaviour
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management dynamics in the knowledge economy
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Markenmanagement
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Service business
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SpringerLink / Bücher
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
The effect of
user-generated
content
quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
2
Trust, psychological need, and motivation to produce
user-generated
content
: a self-determination perspective
Wang, Xuequn
;
Li, Yibai
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10010424785
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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