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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Autonomie"
~subject:"Online-Marketing"
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Search: subject:"user generated content"
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Autonomie
Online-Marketing
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Farzana Quoquab
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Jihad Mohammad
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Main, Naser Alolayyan
1
Mu, Jifeng
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Qi, Jiayin
1
Qu, Qixing
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Journal of electronic commerce research : JECR
Information systems research : ISR
7
Journal of management information systems : JMIS
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of business research : JBR
6
Journal of marketing research
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of marketing
3
Journal of travel and tourism marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer marketing
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Journal of destination marketing & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of brand management : an international journal
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Administrative Sciences : open access journal
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Annals of tourism research empirical insights
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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CESifo working papers
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European journal of marketing
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Foundations of Management : the journal of Warsaw University of Technology
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ECONIS (ZBW)
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1
The effect of
user-generated
content
quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
2
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
3
Trust, psychological need, and motivation to produce
user-generated
content
: a self-determination perspective
Wang, Xuequn
;
Li, Yibai
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10010424785
Saved in:
4
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
5
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
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