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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Autonomie"
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
2
Trust, psychological need, and motivation to produce
user-generated
content
: a self-determination perspective
Wang, Xuequn
;
Li, Yibai
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10010424785
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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