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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand management"
~subject:"Online-Marketing"
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Search: subject_exact:"Customer integration"
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Brand management
Online-Marketing
Customer integration
5
Kundenintegration
5
Social Web
4
Social web
4
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Beziehungsmarketing
2
Relationship marketing
2
Social media
2
Betriebliche Wertschöpfung
1
Brand community
1
Brand image
1
Brand value co-creation
1
Co-creation
1
Codetermination
1
Customer-generated content
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Emotional value
1
Employee participation
1
Functional value
1
Human-computer interaction
1
Internet marketing
1
Iran
1
Markenimage
1
Mitbestimmung
1
Online customers' brand engagement
1
Product quality
1
Produktqualität
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Social embeddedness
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Sociotechnical theory
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Theorie
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Theory
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USA
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United States
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User participation
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3
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English
3
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Aghanli, Niloofar
1
Chiang, Chang-Tang
1
Farzana Quoquab
1
Featherman, Mauricio S.
1
Ghadamosi, Ayantunji
1
Hajli, Nick
1
Jihad Mohammad
1
Koo, Tian-Lih
1
Liao, Chien Hsiang
1
Main, Naser Alolayyan
1
Rezaei, Saeid
1
Thurasamy Ramayah
1
Yang, Ming-Hsien
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
48
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
The journal of product & brand management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Customer engagement : contemporary issues and challenges
9
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
The service industries journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of fashion marketing and management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
The journal of services marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Information systems research : ISR
4
International journal of contemporary hospitality management
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel and tourism marketing
4
Marketing theory
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
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ECONIS (ZBW)
3
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1
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
2
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
3
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
Saved in:
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