//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Delphi technique"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Delphi technique
Experten
Innovation management
Konsumentenverhalten
Lieferkette
Marketing management
Marketingmanagement
Online-Marketing
Consumer behaviour
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Purnawirawan, Nathalia
1
Verhellen, Yann
1
Published in...
All
Journal of electronic commerce research : JECR
Expert journal of marketing
36
ERIM report series research in management
13
Expert journal of business and management
6
Cogent business & management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of fashion marketing and management
3
Journal of travel and tourism marketing
3
MO
3
Technological forecasting & social change : an international journal
3
Working papers / Lancaster University Management School
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of management information systems : JMIS
2
Journal of risk and financial management : JRFM
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
SFB 649 discussion paper
2
Springer eBook Collection
2
The journal of brand management : an international journal
2
Working paper in economics
2
Agricultural and Food Economics : AFE
1
Baltic journal of management
1
Business horizons
1
DRUID working paper
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Doctoral thesis / Luleå University of Technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enlightening tourism : ET ; a pathmaking journal
1
European research on management and business economics
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Global business and finance review
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->