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~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Alden, Dana"
~type_genre:"Article in journal"
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Alden, Dana
Diamantopoulos, Adamantios
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Journal of euromarketing
Journal of international marketing
SpringerLink / Bücher
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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2
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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