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~isPartOf:"Journal of family business strategy"
~person:"Astrachan, Joseph H."
~person:"Fries, Alexander"
~person:"Prügl, Reinhard"
~subject:"Marketing"
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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