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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Kwak, Hyokjin"
~subject:"Preis"
~subject:"consumer–brand relationship norms"
~type_genre:"Aufsatz in Zeitschrift"
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consumer–brand relationship norms
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Journal of fashion marketing and management
Journal of marketing
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Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
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