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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Pieters, Rik"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
4
Konsumentenverhalten
4
Market research
2
Marktforschung
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Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand image
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Brand management
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Emotion
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Imitation strategy
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Imitationsstrategie
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Markenartikel
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Messung
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Theory of preferences
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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brand confusion
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copycat
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image processing
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packaging
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perceptual decision
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Pieters, Rik
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Lennon, Sharron J.
7
Phau, Ian
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Chattaraman, Veena
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Johnson, Kim K. P.
4
Jong, Martijn G. de
4
Khare, Arpita
4
Krishna, Aradhna
4
Lee, Yuri
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sadachar, Amrut
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Jane Boyd
4
Thomas, Manoj
4
Wedel, Michel
4
Yan, Ruoh-nan
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Advances in services marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
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1
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
2
When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
Saved in:
3
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
Saved in:
4
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
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