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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Vertriebsweg"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Brand image
Vertriebsweg
Consumer behaviour
1,218
Konsumentenverhalten
1,218
Markenimage
169
Brand management
159
Markenführung
159
Einzelhandel
154
Retail trade
154
Fashion
153
Mode
153
Beziehungsmarketing
148
Relationship marketing
148
USA
127
United States
126
Online retailing
115
Online-Handel
115
Brand
109
Markenartikel
109
Clothing
102
Bekleidung
101
Customer satisfaction
87
Kundenzufriedenheit
87
Emotion
82
Social Web
76
Social web
76
Advertising effects
73
Luxury goods
73
Luxusgüter
73
Werbewirkung
73
Bekleidungsindustrie
68
Clothing industry
68
Personality psychology
68
Persönlichkeitspsychologie
68
Textile distribution
61
Textilhandel
61
E-commerce
60
Electronic Commerce
60
Experiment
53
Internet marketing
52
Online-Marketing
52
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Undetermined
100
Free
14
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Article in journal
193
Aufsatz in Zeitschrift
193
Conference paper
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
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English
193
Author
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Phau, Ian
4
Zielke, Stephan
4
Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Schramm-Klein, Hanna
3
Wagner, Gerhard
3
Woodside, Arch G.
3
Barnes, Stuart J.
2
Bauer, Brittney C.
2
Bertrandie, Laura
2
Cheng, Li-Keng
2
Cliquet, Gérard
2
Dobbelstein, Thomas
2
Doss, Farrell
2
Hennigs, Nadine
2
Huang, Hazel H.
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kim, Jooyoung
2
Klarmann, Christiane
2
Kwon, Wi-suk
2
Lee, Michael S. W.
2
Lee, Yuri
2
Lennon, Sharron J.
2
Malhotra, Gunjan
2
Mathur, Manisha
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Robinson, Tammy
2
Steinmann, Sascha
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Wiedmann, Klaus-Peter
2
Yi, Youjae
2
Acikgoz, Fulya
1
Aichner, Thomas
1
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Journal of fashion marketing and management
Psychology & marketing
The international review of retail, distribution and consumer research
Journal of business research : JBR
390
Journal of retailing and consumer services
295
The journal of product & brand management
241
The journal of brand management : an international journal
211
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
74
Journal of marketing communications
74
Journal of international consumer marketing
72
International journal of hospitality management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
The journal of consumer marketing
61
Journal of strategic marketing
56
Marketing intelligence & planning
56
International marketing review
54
Cogent business & management
52
International journal of consumer studies
52
Journal of global marketing
52
Marketing letters : a journal of research in marketing
52
Journal of marketing
51
Journal of promotion management : innovations in planning and applied research
42
Journal of retailing
42
Journal of travel and tourism marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
International journal of retail & distribution management
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of the Academy of Marketing Science
40
International journal of advertising : the review of marketing communications
37
Journal of marketing research : JMR
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of international marketing
33
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
193
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1
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193
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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