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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Qualitative market research : an international journal"
~person:"Bulmer, Sandy"
~person:"Dang Huu Phuc"
~subject:"Brand image"
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Journal of fashion marketing and management
Qualitative market research : an international journal
Australasian marketing journal
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The journal of product & brand management
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Working paper / Department of Commerce, College of Business, Massey University
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How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
2
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
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