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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Schriftenreihe Marketing Management"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Bardey, Aurore"
~person:"Cassidy, Tracy Diane"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Theorie"
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Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Marketing
Theorie
Consumer behaviour
9
Marketing management
6
Marketingmanagement
6
Brand management
5
Deutschland
5
Fashion
5
Germany
5
Markenführung
5
Mode
5
Theory
4
Absatzweg
2
Bekleidung
2
Bekleidungsindustrie
2
Brand extension
2
Clothing
2
Clothing industry
2
Distribution <Physische Distribution>
2
Einzelhandel
2
Elderly people
2
Financial services
2
Finanzdienstleistung
2
Handel
2
Jugendliche
2
Luxury goods
2
Luxusgüter
2
Markenpolitik
2
Markentransfer
2
Retail trade
2
Social Web
2
Social web
2
Youth
2
Ältere Menschen
2
Advertising
1
Advertising effects
1
Alter
1
Automotive market
1
Balanced Scorecard
1
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Anning-Dorson, Thomas
Bardey, Aurore
Cassidy, Tracy Diane
Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Baier, Daniel
3
Kim, Jieun
3
Phau, Ian
3
Hennigs, Nadine
2
Kang, Ju-Young M.
2
Kim, HaeJung
2
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2
Lee, Yuri
2
Lennon, Sharron J.
2
Siebels, Astrid
2
Agrawal, Durgesh Kumar
1
Ahn, SooKyoung
1
Alexander, Bethan
1
Almaguer Buentello, Daniel
1
Amubode, Adetoun Adedotun
1
Andreu Domingo, David
1
Arroyo-Cañada, Francisco-Javier
1
Bachmann, Frank
1
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1
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1
Berlanga Silvente, Vanesa
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1
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1
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1
Bradshaw, Amanda S.
1
Brand, Jörg-Dieter
1
Braun, Kerstin
1
Büdeyri-Turan, Işıl
1
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1
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1
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Journal of fashion marketing and management
Schriftenreihe Marketing Management
Theorie und Forschung
Schriftenreihe Marketing, Management
29
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Theorie und Forschung / Wirtschaftswissenschaften
11
Jahrbuch der Absatz- und Verbrauchsforschung
7
Review of marketing research
7
SAGE library in marketing
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
Springer eBook Collection / Business and Economics
4
Dtv
3
Fundamentals of marketing research ; Vol. 1
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Management Know-how
3
Psychology & marketing
3
SpringerLink / Bücher
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Emerald insight
2
Heidelberger Fachbücher für Praxis und Studium
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Legends in marketing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
New business line / Marketing
2
Palgrave studies of marketing in emerging economies
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing-Management
2
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
2
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
3
Showing
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Beyond the gender dichotomy in fashion : exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women
Almaguer Buentello, Daniel
;
Bardey, Aurore
;
Rogaten, …
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 697-709
Persistent link: https://www.econbiz.de/10014289009
Saved in:
4
Einflussfaktoren auf die Kaufentscheidung in der Automobilbranche unter der besonderen Berücksichtigung der Zielgruppe 50plus
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Schuchardt, Janine
-
2006
Persistent link: https://www.econbiz.de/10014006003
Saved in:
5
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
6
Youth identity ownership from a fashion
marketing
perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
7
Zielgruppe Senioren : Herausforderung für die deutsche Assekuranz
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Lindstaedt, Nils
-
2006
Persistent link: https://www.econbiz.de/10003481866
Saved in:
8
Kundenrückgewinnung im Finanzdienstleistungsbereich : Ansatzpunkte und Gestaltungsperspektiven für ein Direktmarketing-Konzept
Wiedmann, Klaus-Peter
-
2006
Persistent link: https://www.econbiz.de/10014005488
Saved in:
9
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
10
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
1
2
3
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