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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Bekleidung"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit association test (IAT)"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
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Marketing
5
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4
Marketingmanagement
4
Theory
4
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2
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2
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1
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Anning-Dorson, Thomas
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Kim, Jieun
3
Phau, Ian
3
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2
Kang, Ju-Young M.
2
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Journal of fashion marketing and management
Theorie und Forschung
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of international consumer marketing
5
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
Showing
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
4
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
5
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
6
Marketing
in Stichworten
Pepels, Werner
-
1990
Persistent link: https://www.econbiz.de/10008901387
Saved in:
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