//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Cauberghe, Verolien"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Celebrity"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Celebrity
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Advertising effects
1
Behavioural targeting
1
Bekleidung
1
Bekleidungsindustrie
1
Brand extension
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing
1
Clothing industry
1
Comparison
1
Cross-cultural advertising
1
Cultural identity
1
Environmental consciousness
1
Fashion
1
Gesellschaft
1
Green attitudes
1
Green clothing
1
Green clothing involvement
1
Green clothing purchase behavior
1
Green marketing
1
Implicit association test (IAT)
1
Implicit measurement
1
India
1
Indien
1
Kulturelle Identität
1
Luxury brands
1
Luxury fashion branding
1
Markenimage
1
Markentransfer
1
Mode
1
Online communities
1
Psychological distance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cauberghe, Verolien
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Chakraborty, Swagata
1
Sadachar, Amrut
1
Published in...
All
Journal of fashion marketing and management
Theorie und Forschung
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->