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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Absatzweg"
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Absatzweg
Marketing
8
Consumer behaviour
4
Konsumentenverhalten
4
Theorie
4
Theory
4
Marketing management
3
Marketingmanagement
3
Bekleidung
2
Brand extension
2
Brand management
2
Clothing
2
Distribution <Physische Distribution>
2
Fashion
2
Handel
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Markentransfer
2
Mode
2
Advertising
1
Bekleidungsindustrie
1
Brand fit
1
Brand image
1
Cause-fit
1
Celebrity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing industry
1
Distribution channel
1
Einzelhandel
1
Environmental consciousness
1
Extension evaluation
1
Fast fashion
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Generation Y
1
Gesellschaft
1
Green attitudes
1
Green clothing
1
Green clothing involvement
1
Green clothing purchase behavior
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German
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Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
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Journal of fashion marketing and management
Theorie und Forschung
Theorie und Forschung / Wirtschaftswissenschaften
2
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ECONIS (ZBW)
1
USB Cologne (EcoSocSci)
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Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000335220
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2
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10004112615
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