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~isPartOf:"Journal of fashion marketing and management"
~person:"Bang Nguyen Viet"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Brand advocacy
1
Brand image
1
Brand management
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CSR
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Green demarketing
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Markenführung
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Markenimage
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Marketing management
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Mindful consumption behavior
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Perceived corporate hypocrisy
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Bang Nguyen Viet
Phau, Ian
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Journal of fashion marketing and management
Journal of promotion management : innovations in planning and applied research
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Cleaner and responsible consumption
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Cogent business & management
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How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
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