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~isPartOf:"Journal of fashion marketing and management"
~subject:"Apps"
~subject:"Augmented reality"
~subject:"Innovationsmanagement"
~subject:"Relationship marketing"
~subject:"Vividness"
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Journal of fashion marketing and management
Journal of retailing and consumer services
23
Journal of business research : JBR
17
Tourism management : research, policies, practice
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International journal of retail and distribution management
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Technological forecasting & social change : an international journal
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Business horizons
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of media business studies
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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Innovation: organization & management : IOM
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International journal of contemporary hospitality management
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International journal of product development : IJPD
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International journal of production research
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International journal of sports marketing & sponsorship
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International journal of technology management : IJTM
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Journal of customer behaviour
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of open innovation : technology, market, and complexity
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Reihe: Marketing : MAR
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The behavioral enterprise
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The journal of services marketing
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Understanding Innovation
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14th International Conference, 'Thinking Minds: Nurturing the Design of a Better Future', June 22-26, 2009, Malaysia
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Advances in business information systems and analytics (ABISA) Book Series
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How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
Saved in:
2
How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.
;
Kim, Jungkeun
;
Lee, Ji Young
;
Lin, …
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
Saved in:
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