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~isPartOf:"Journal of financial services marketing : JFSM"
~language:"eng"
~person:"Aspara, Jaakko"
~person:"Barari, Mojtaba"
~person:"Samad, Sarminah"
~subject:"Satisfaction"
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Satisfaction
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Dienstleistungsqualität
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agnitude of service failure
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Journal of financial services marketing : JFSM
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The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
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