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~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Veloutsou, Cleopatra"
~subject:"Brand image"
~subject:"Employee retention"
~subject:"Personal banking"
~type_genre:"Aufsatz in Zeitschrift"
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An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry
El-Manstrly, Dahlia
;
Paton, Robert A.
;
Veloutsou, Cleopatra
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009385067
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