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~isPartOf:"Journal of financial services research : JFSR"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations"
~person:"Kapulos, Alexandros"
~type:"article"
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Journal of financial services research : JFSR
Long range planning : LRP ; international journal of strategic management
Marketing intelligence & planning
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
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Understanding the role of social media in bank marketing
Mitic, Miljana
;
Kapulos, Alexandros
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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