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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~person:"Kim, Dong Hoo"
~subject:"Food consumption"
~subject:"Online-Marketing"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Kim, Dong Hoo
Kim, Soojung
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3
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Journal of food products marketing
Journal of marketing communications
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ECONIS (ZBW)
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Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
2
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
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