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~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~person:"Zhang, Lixuan"
~type_genre:"Aufsatz in Zeitschrift"
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Zhang, Lixuan
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Journal of food products marketing
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Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
2
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
3
A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna
;
Basmanova, Oksana
;
Zhang, Lixuan
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
Saved in:
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