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~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxury goods"
~subject:"Marketing management"
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Luxury goods
Marketing management
Brand image
261
Markenimage
261
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
177
Markenführung
177
Brand
101
Markenartikel
100
Beziehungsmarketing
72
Relationship marketing
72
Einzelhandel
45
Retail trade
45
Social Web
36
Social web
36
Customer satisfaction
29
Kundenzufriedenheit
29
Luxusgüter
28
Online retailing
27
Online-Handel
27
Internet marketing
26
Online-Marketing
26
Brand loyalty
21
Markentreue
20
Advertising effects
19
Werbewirkung
19
Designation of origin
18
Fashion
18
Herkunftsbezeichnung
18
Mode
18
Confidence
17
Dienstleistungsqualität
17
Service quality
17
Vertrauen
17
Handelsmarke
16
Store brand
16
Viral marketing
16
Virales Marketing
16
Corporate reputation
15
Firmenimage
15
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1
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Article
35
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35
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35
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English
35
Author
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Grace, Debra
2
Hyun, Hyowon
2
Loureiro, Sandra Maria Correia
2
Park, Jungkun
2
Shao, Wei
2
Adamczyk, Grzegorz
1
Ahn, Jiseon
1
Aiello, Gaetano
1
Ajitha, S.
1
Akhtar, Nadeem
1
Amatulli, Cesare
1
Anselmsson, Johan
1
Anurag Singh
1
Aycock, Murphy
1
Baumann, Chris
1
Beuckels, Emma
1
Boman, Laura
1
Bondesson, Niklas
1
Borraz, Stéphane
1
Cheah, Jun-Hwa
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Cho, Eunjoo
1
Chuah, Stephanie Hui-wen
1
Cui, Xinyu
1
Dasmi, Costanza
1
Della Lena, Sebastiano
1
Dion, Delphine
1
Eugene Cheng-xi Aw
1
Faheem Uddin Syed
1
Fazli, S. Mohamad
1
Fracarolli Nunes, Mauro
1
Go, I
1
Grabner-Kräuter, Sonja
1
Gray, David
1
Guido, Gianluigi
1
Hess, James D.
1
Hewage, Ganga S. Urumutta
1
Hiram Ting
1
Huang, Yung-Chuan
1
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Published in...
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Journal of global fashion marketing : JGfM
Journal of retailing and consumer services
Journal of business research : JBR
74
The journal of brand management : an international journal
47
The journal of product & brand management
35
Journal of fashion marketing and management
21
European journal of marketing : EJM
16
Journal of marketing communications
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
11
Cogent business & management
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of international consumer marketing
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
9
International marketing review
8
European journal of marketing
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Qualitative market research : an international journal
6
The journal of asset management
6
The marketing review
6
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Tourism management : research, policies, practice
5
Young consumers : insight and ideas for responsible marketers
5
Asia-Pacific journal of business administration
4
Business horizons
4
Central European business review : CEBR
4
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ECONIS (ZBW)
35
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35
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1
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila
;
Fracarolli Nunes, Mauro
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
7
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
8
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
9
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
10
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
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