//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Bagdare, Shilpa"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising response"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
1
Brand familiarity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Designation of origin
1
India
1
Indien
1
Markenimage
1
Rules of origin
1
Ursprungsregeln
1
Werbewirkung
1
celebrity endorsements
1
country of origin
1
experimental design
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Bagdare, Shilpa
Desmarais, Fabrice
2
Ghosh, Tathagata
2
Hayes, Jameson L.
2
Hornikx, Jos
2
Hudders, Liselot
2
Meurs, Frank van
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Um, Nam-hyun
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Aldás-Manzano, Joaquín
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bakir, Aysen
1
Ballings, Michel
1
Bang, Hye Jin
1
Bell, Raoul
1
Bellman, Steven
1
Berlo, Zeph M. C. van
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Bharadwaj, Neeraj
1
Bijmolt, Tammo H. A.
1
Billore, Aditya
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Boyle, Brett
1
Brinson, Nancy H.
1
Buchner, Axel
1
Buijzen, Moniek
1
Butt, Irfan
1
Byun, Kyung-Ah
1
Campbell, Colin L.
1
Cauberghe, Veroline
1
Chen, Huan
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->