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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Hayes, Jameson L."
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Brand image
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Advertising
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Advertising effects
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Internet marketing
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Personalization privacy paradox
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Personalized advertising
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Persönlichkeitspsychologie
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Privacy calculus
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Hayes, Jameson L.
Desmarais, Fabrice
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Journal of global marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing
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ECONIS (ZBW)
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
2
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
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