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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Brand image
Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
64
Werbewirkung
64
Advertising
44
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
12
Markenimage
12
Celebrity endorsement
11
Celebrity-Werbung
11
Internet marketing
10
Online-Marketing
10
Cultural identity
9
Kulturelle Identität
9
India
8
Indien
8
Print advertising
7
Printwerbung
7
USA
7
United States
7
China
6
Marketing management
6
Marketingmanagement
6
advertising
6
Designation of origin
5
International marketing
5
Internationales Marketing
5
Language
5
Sprache
5
purchase intention
5
Brand
4
Comparison
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Markenartikel
4
Music
4
Musik
4
Psychology of advertising
4
Social Web
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Article
50
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English
Author
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Hornikx, Jos
4
Meurs, Frank van
4
Allan, David
2
Anand, Sandip
2
Desmarais, Fabrice
2
Fazli-Salehi, Reza
2
Madadi, Rozbeh
2
Nagar, Komal
2
Raja, Md Washim
2
Schimmelpfennig, Christian
2
Torres, Ivonne M.
2
Um, Nam-hyun
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Andrzejewski, Susan A.
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Bezbaruah, Subhalakshmi
1
Billore, Aditya
1
Boyle, Brett
1
Brahmbhatt, Kuldeep
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Deshpande, Sameer
1
Dodoo, Naa Amponsah
1
El Samad, Lamis
1
Erdogan, B. Zafer
1
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Journal of global marketing
Journal of international consumer marketing
International journal of advertising : the review of marketing communications
181
International journal of advertising : the quarterly review of marketing communications
146
Journal of business research : JBR
140
Journal of marketing communications
134
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
110
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
41
Journal of current issues and research in advertising : JCIRA
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
The journal of product & brand management
36
Marketing letters : a journal of research in marketing
34
Journal of marketing research : JMR
33
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Young consumers : insight and ideas for responsible marketers
28
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
26
Journal of advertising
24
Asia Pacific journal of marketing and logistics
23
Marketing intelligence & planning
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
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41
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
42
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
43
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
44
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
45
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
46
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
47
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
48
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
49
Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.
;
Pau, Rodi C.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
Saved in:
50
Does audiovisual congruency in advertisements increase persuation? : the role of cultural music and products
Lalwani, Ashok K.
;
Lwin, May O.
;
Ling, Pee Beng
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
Saved in:
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