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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Brand image
Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
64
Werbewirkung
64
Advertising
44
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
12
Markenimage
12
Celebrity endorsement
11
Celebrity-Werbung
11
Internet marketing
10
Online-Marketing
10
Cultural identity
9
Kulturelle Identität
9
India
8
Indien
8
Print advertising
7
Printwerbung
7
USA
7
United States
7
China
6
Marketing management
6
Marketingmanagement
6
advertising
6
Designation of origin
5
International marketing
5
Internationales Marketing
5
Language
5
Sprache
5
purchase intention
5
Brand
4
Comparison
4
Markenartikel
4
Music
4
Musik
4
Psychology of advertising
4
Social Web
4
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Undetermined
34
Free
1
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Article
50
Type of publication (narrower categories)
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Article in journal
50
Aufsatz in Zeitschrift
50
Language
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English
Author
All
Hornikx, Jos
4
Meurs, Frank van
4
Allan, David
2
Anand, Sandip
2
Desmarais, Fabrice
2
Fazli-Salehi, Reza
2
Madadi, Rozbeh
2
Nagar, Komal
2
Raja, Md Washim
2
Schimmelpfennig, Christian
2
Torres, Ivonne M.
2
Um, Nam-hyun
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Andrzejewski, Susan A.
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Bezbaruah, Subhalakshmi
1
Billore, Aditya
1
Boyle, Brett
1
Brahmbhatt, Kuldeep
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Deshpande, Sameer
1
Dodoo, Naa Amponsah
1
El Samad, Lamis
1
Erdogan, B. Zafer
1
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Published in...
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Journal of global marketing
Journal of international consumer marketing
International journal of advertising : the review of marketing communications
167
International journal of advertising : the quarterly review of marketing communications
146
Journal of business research : JBR
135
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
104
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
41
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing letters : a journal of research in marketing
34
Journal of marketing research : JMR
33
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising
27
Journal of marketing
26
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
Asia Pacific journal of marketing and logistics
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Journal of advertising
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research
17
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ECONIS (ZBW)
50
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
7
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
8
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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