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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of internet commerce"
~person:"Chatterjee, Sheshadri"
~subject:"Brand image"
~subject:"Virales Marketing"
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The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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