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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"International marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Brand image
Herkunftsbezeichnung
International marketing
Markenführung
Werbung
Advertising effects
68
Werbewirkung
68
Advertising
45
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
16
Online-Marketing
16
Brand management
13
Markenimage
13
advertising
13
Marketing management
9
Marketingmanagement
9
USA
9
United States
9
Celebrity endorsement
8
Celebrity-Werbung
8
Cultural identity
6
Kulturelle Identität
6
Social Web
6
Social web
6
Brand
4
Fernsehwerbung
4
India
4
Indien
4
Internationales Marketing
4
Markenartikel
4
Television advertising
4
culture
4
Creativity
3
Designation of origin
3
Direct marketing
3
Direktmarketing
3
Emotion
3
Kreativität
3
National culture
3
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Article
57
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56
Aufsatz in Zeitschrift
56
Language
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English
Author
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Becker, Maren
2
Desmarais, Fabrice
2
Hornikx, Jos
2
Katona, Zsolt
2
Meurs, Frank van
2
Reinartz, Werner J.
2
Um, Nam-hyun
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Abu Farha, Allam K.
1
Agrawal, Nidhi
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Antia, Kersi D.
1
Arora, Nilesh
1
Aspara, Jaakko
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Batra, Rajeev
1
Berkmann, Manuel
1
Billore, Aditya
1
Boyle, Brett
1
Brooks, Gillian
1
Bruzzone, Donald E.
1
Butt, Irfan
1
Chandukala, Sandeep R.
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Costello, John P.
1
Cui, Geng
1
Czarnecka, Barbara
1
Dahlén, Micael
1
Dall'Olio, Filippo
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Dost, Florian
1
Du, Rex Yuxing
1
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Journal of global marketing
Journal of marketing
International journal of advertising : the review of marketing communications
167
International journal of advertising : the quarterly review of marketing communications
149
Journal of business research : JBR
135
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
120
Journal of advertising research
104
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
42
Journal of current issues and research in advertising : JCIRA
39
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing research : JMR
34
Marketing letters : a journal of research in marketing
34
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
Asia Pacific journal of marketing and logistics
24
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
Quantitative marketing and economics : QME
18
International journal of consumer studies
17
Journal of advertising
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of marketing research
17
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ECONIS (ZBW)
57
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
3
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
5
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
6
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
7
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
8
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
9
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
10
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
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