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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Anghelcev, George"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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Anghelcev, George
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
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